If you’ve ever walked through the London School of Economics and Political Science (LSE), you’ve probably noticed a familiar creature popping up on crests, student newspapers, murals and even graduation events: the beaver. But why is the beaver the official mascot of LSE? And what does this animal have to do with economics, politics or the social sciences?
In this guide, we explore the history, symbolism and lasting legacy of the LSE beaver, supported by LSE archive sources and historical records.
A Mascot Chosen in 1922 ![]()
The beaver became LSE’s mascot in 1922, when the School was developing its first official coat of arms under Director William Beveridge. A committee of staff and students chose the beaver because it represented hard work, teamwork and constructiveness — qualities they felt reflected the spirit of the School.
Beveridge later described the beaver as an animal known for foresight and social habits, making it a fitting symbol for a university focused on understanding society.
A Big Part of Student Life
The mascot didn’t stay confined to a crest:
- The student newspaper, The Beaver, took its name from the mascot and has been published since 1949.
- A carved wooden beaver named Felix once served as a campus mascot and even became the target of inter‑university pranks.
- The beaver features across sports kits, events, welcome activities and graduation.
The Beaver Today
More than 100 years later, the beaver is still an important part of LSE’s identity. Recent exhibitions have highlighted both its history and LSE’s modern interest in wildlife conservation and sustainability.
In a Nutshell
The beaver became LSE’s mascot because it symbolises exactly what the School values: industry, cooperation, creativity and community. It started as a simple emblem in 1922, but it’s now one of the most recognisable and loved parts of LSE culture.